Why & How Clients Buy Legal Services

Priceless insights into the buying process and experience

The purchase of legal services is sophisticated and ultra competitive. Are you ready to put your best financial foot forward?

In this subject, you’ll uncover insights into the client buying process and experience, for the purpose of growing your targeted customer base and accelerating your business growth.


Counts towards the MLB

A subject in or credit towards the Master of Legal Business


100% Online

Flexible learning custom designed for online study



12 weeks


Graduate Certificate

Option to receive Graduate Certificate by completing 2 subjects

Interested in this course?

Chat to us to find out about the subject schedule.

What will I learn?

Use contemporary thinking in legal services pricing to your advantage.

Categorise the client base of a legal business.

Analyse a client’s buying decision process.

Evaluate how your clients assess their services experience.

Assess contemporary marketing approaches to optimise market reach.

Apply effective written and oral communication skills to communicate a practice development plan.

Learn from the best in the business

Designed for:

Client Relationship Managers and Directors

Business Development Managers & Directors

Managing Partners

Practice Managers

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