Pricing and Selling Legal Services

Do clients seek you out and stick around?

Learn how to cut through the noise

The game has changed. Today, clients can approach any number of firms, connect with lawyers online, and –thanks to a range of new tools and tech – do it instantly. So, why should they choose you?

In this course, you’ll gain the skills to penetrate your target audience and establish a truly sought-after brand. How? You will explore a framework that covers everything from gap analysis to the psychology of pricing. You’ll walk away knowing exactly how to attract your dream clients – and keep them coming back for more.


Counts towards the MLB

A subject in or credit towards the Master of Legal Business


100% Online

Flexible learning custom designed for online study



12 weeks


Graduate Certificate

Option to receive Graduate Certificate by completing 2 subjects

This subject will be next offered starting 13 May 2024

If you have any questions in the meantime, our team is here to help.

What will I learn?

Grow your practice, profits and professional relationships

Develop individual business development techniques to grow a targeted customer base.

Develop a marketing and sales strategy for a legal practice.

Explain the economic and psychological factors influencing the pricing of legal services.

Critique different pricing strategies and tactics in the legal services marketing.

Apply effective written and oral communication skills to communicate a marketing, sales, and CRM strategy for a legal practice.

Learn from the best in the business

Designed for:

Client Relationship

Managers & Directors

Business Development

Managers & Directors

Managing Partners

Practice Managers

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