Why & How Clients Buy Legal Services

Vivienne Corcoran started her working life with actuaries and has since held marketing and strategy director roles for local, national and international law, accounting, engineering, IP and IT firms. She has worked and presented in Australasia, and throughout UK and Asia. Along the way, she spent 15 years in brand strategy, developing and rolling out brands for B2B and B2C brands such as Telstra, ANZ and NEC.

In the last 10 plus years, Vivienne has developed a real passion for the voice of the client. She has interviewed thousands of clients and developed and delivered client feedback programs. She is the author of the popular book “Growing Your Professional Practice” (2009). Vivienne is currently working on a PhD in client feedback with Edinburgh Business School.

Tim Corcoran is a legal management consultant with a global client base and offices in New York, Charlottesville and Sydney. He’s a keynote speaker, author, and legal commentator. Tim brings his experience from over two decades as a senior corporate executive to guide law firm and law department leaders through the profitable disruption of outdated business models.

Tim served as President of the 4,000+ member Legal Marketing Association and is a member of its Hall of Fame. He is a Trustee and Fellow of the College of Law Practice Management, an American Lawyer Research Fellow, a Teaching Fellow in the Master in Legal Business program at the College of Law Australia, and a sought-after speaker, guest lecturer, and writer on topics related to the changing business of law.