Understand the psychology of pricing and how to show value - from a client's perspective as well as your own

This is the ‘how to’ of building client relationships. A hands-on approach to assessing your client base, developing a pipeline of prospects, pricing to existing and prospective clients and ongoing relationship building.

You will become a sought-after professional in no time.


Counts towards the MLB

A subject in or credit towards the Master of Legal Business


100% Online

Flexible learning custom designed for online study



12 weeks


Next Intake Closes

09 August 2021

Next Award Program intake closes 09 August 2021

Term start date 16 August 2021

What will I learn?

Grow your practice, profits and professional relationships

Develop individual business development techniques to grow a targeted customer base.

Develop a marketing and sales strategy for a legal practice.

Explain the economic and psychological factors influencing the pricing of legal services.

Critique different pricing strategies and tactics in the legal services marketing.

Apply effective written and oral communication skills to communicate a marketing, sales, and CRM strategy for a legal practice.

Learn from the best in the business

Designed for:

Client Relationship

Managers & Directors

Business Development

Managers & Directors

Managing Partners

Practice Managers

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