Business Strategy

Learn practical tools and strategic approaches to spearhead your organisation into the future

The legal profession has changed. How does your business strategy stack up?

It's time to ask some hard questions.

Should strategy always be centred on growth? Are there other barometers for success? Could collaboration – rather than competition – be a more effective strategy for your firm?

Now's the time to look through a critical lens at the age-old approach to legal business strategy.

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Analysis

Gain skills to critically analyse generic growth strategies, competitors, and internal and external business contexts.

Strategy

Use novel methods – such as disruptive, growth and collaborative strategies – to take your business into the future.

Implementation

Develop a sustainable plan that outlines where you are now, where you want to be and the steps to get there.

Action

Align your strategy with your firm’s brand, purpose and values to drive every aspect of your business operations.

Offered as an intensive and is a core subject for award qualifications.

Next start dates: 14 November 2022

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Learning outcomes

After you complete this subject, you will be able to:

Explain foundational business strategy concepts
Analyse the current state of a legal business
Analyse disruptive strategy, growth strategy and competitive-collaborative strategy
Develop a strategic plan for a legal practice applying key business models
Develop a sustainable implementation plan to execute your strategy
Apply effective written and oral communication skills to communicate strategic advice

Learn from an inspiring industry leader

Sue-Ella Prodonovich

Sue-Ella is an award winning advisor, author and the Principal of Prodonovich Advisory, a business dedicated to helping Law Firms, Solicitors and Barristers develop sustainable strategies for business success.

Her focus will be on scenarios, decision frameworks, and approaches designed to deliberately improve the assets of a legal practice while acknowledging the professional obligations of lawyers, respecting the best interests of clients, and delivering commercial results in an increasingly competitive environment. Sue-Ella has an MBA, Bachelor of Commerce (Law & Marketing) with VC List and Hons. Further study includes Oxford University’s Said Business School’s “Leadership for Professional Service Firms” and “Executive Leadership” programs.

She is Accredited in Harvard Law Professor Heidi Gardner’s Smart Collaboration Accelerator ™, Professional Selling Skills © and The Net Promoter Score ™ by Bain Satmetrix since 2012

Designed for lawyers and professionals with their sights on business success

Private practice lawyers

Be a leader in your practice with the latest knowledge in business strategy. Use your new skills to develop a strategy for success.

In-house Lawyers

Want to offer more? Build your business strategy credentials – and cast a stronger voice at the boardroom table.

Legal Operations

Learn the impact of business strategy on your legal operations to positively influence your legal service delivery.

Legal aid and community centre lawyers

Learn how to tap into the wider legal ecosystem to amplify your voice, grow your reach and make an impact.

Whether a lawyer or a business professional, you’re still running a business

“We’re not special snowflakes in the area of law, we’re still trying to run businesses like everyone else. So the strategic principles of running a business apply as much to law firms as to any other kind of business.”

Katherine Thomas

College of Law Teaching Fellow